Outreach that hits where it counts — inside the mind.

Inner Pitch creates hyper-personalized outbound marketing and sales messaging based on inferred psychological signals.

See it in action

Fake personalization doesn't work

"Hi Dave, I see you went to Syracuse and you're the VP of Marketing." Terrific — you did surface-level web scraping. But you didn't actually connect.

Most outbound messages today rely on token-swapping: job title, alma mater, company name. It's superficial, predictable, and totally ignorable. Prospects spot it in the preview text and delete it without hesitation.

You don't win trust by inserting trivia. You win it by showing the prospect that you understand what they care about, how they see themselves, and what really drives their decisions.

Inner pitch

What we do

Inner Pitch decodes a prospect's why — their mindset, motivations, insecurities, and communication style — and turns that into sales messaging that lands.

For each prospect, you get:

  • Psychological lead scoring based on the prospect's specific business and personal circumstances, not general intent signals
  • Cold email sequences that are 100% individualized and sound truly human
  • A handover briefing so the sales conversation starts where the email left off
  • Full-funnel sales strategy guidance that predicts what the prospect needs to hear at each stage

How it works

No subscriptions. No tools to learn. Don't share any PII.

We are also sick of the ever-expanding marketing tech stack. So we built Inner Pitch to be dead simple.

  • You export a list of prospect names, titles, LI URLs and company domains. (No email addresses or other PII accepted.)
  • We send you back a CSV or JSON file, ready to drop into your CRM or outreach tool.
  • No subscription necessary. No API connections. No PII concerns.
  • No need for marketing or sales to learn yet another platform.

Why it works

People don't respond based on you. They respond based on themselves — their internal motivations, identity, status, pride, fears.

Inner Pitch works by predicting those motivations and connecting your offering to them. Here's how:

  • First, we analyze each prospect's inferred psychological signals — motivations, insecurities, business pressures, worldview.
  • Then we score and prioritize them: who's worth targeting, who's not.
  • Then we generate messaging in a tone and style that sounds human — not templated.
  • Then we equip Sales to pick up the conversation right where the message left off.

The result is marketing and sales that feels personal, sounds human, and converts better because it speaks to the person, not just the persona. That's why our emails outperform typical outbound AND why you convert better at every stage of the sales funnel.

sample Inner pitch email

Use Inner Pitch if your sales cycle is...

High-touch
You sell complex or considered products
Full funnel
Your sales motion is outbound or ABM
Targeted
Your prospects have an online footprint

Who's behind Inner Pitch?

I'm Dave. A writer, strategist and veteran marketing exec. Oh, and I'm a real human.

For 25 years, I've helped B2B companies scale and sell. I've built outbound and ABM programs. I've taken companies from pre-seed to Series C. I've built categories for some startups and helped other startups dominate them.

And here's what I've learned along the way: Nobody wants to be pitched. They want to be heard. They want to be understood.

I learned how to do that one-on-one — in copy, in decks, in rooms with skeptical buyers. But it was never scalable.

So I built something that could scale it.

Dave portrait

See it in action for your ICP

We know it's hard to believe. So here's how to see it for yourself.

Get an inferred psychological ICP — free!

Frequently Asked Questions

This costs more than other AI tools. Why?

Yes — AI tools cost less per outbound email. But if your reply rate doubles and your SQL conversion triples, the ROI is clear — even at 2–3x the cost per prospect.

Can't my team or ChatGPT just do this?

Yes — if they have time to research every prospect, know how to infer psychology from limited signals, and can write 1:1 messaging that converts. Even if they can, that approach doesn't scale.

How do I know it works?

Start with a test. Give us 500–1000 prospects, and we'll measure reply and meeting rates side-by-side with your current messaging. You'll see the difference.

Is this compliant and privacy-safe?

Yes. We only use public data — name, title, LinkedIn profile, and company domain. No email addresses or PII are required, collected, or stored.

Why not just use Lavender or Clay with personalization variables?

Those tools insert facts. We craft messages that resonate. It's not about job titles and trivia — it's about understanding what drives a person and writing to their psychology.

What's the turnaround time?

For most lists, you'll get your results in 48–72 hours. Need it faster? We can usually accommodate rush requests.

Do I have to change my whole sales motion?

No. You keep your stack, your CRM, and your workflows. We just drop personalized, high-performance messaging right into it.